The slogan "wear the icon" appears across an image that is made up of three separate photographs: a woman wearing a white t-shirt printed with a black drawing of the Halifax Oyster Festival mascot Pearl; Pearl herself, or a photo of a woman in fishnet stockings wearing the large papier-mache mask of Pearl; a close-up of a grey t-shirt printed with the black Pearl drawing, a large oyster with at least 13 eyes and prominent lips, and the arms and legs of a human.
The slogan "wear the icon" appears across an image that is made up of three separate photographs: a woman wearing a white t-shirt printed with a black drawing of the Halifax Oyster Festival mascot Pearl; Pearl herself, or a photo of a woman in fishnet stockings wearing the large papier-mache mask of Pearl; a close-up of a grey t-shirt printed with the black Pearl drawing, a large oyster with at least 13 eyes and prominent lips, and the arms and legs of a human.

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